Published

September 12, 2022

Bairaha Braille Book (පොතකින් ලොකය දකින්​න) 

Books are one of the oldest and most widely used methods of information sharing. The information that books are shared among the society is wide and there is a part of the community which cannot read ordinary books. This information sharing task among the blind is done on a really small scale as they have the least concern in society relating to others.

Books are one of the oldest and most widely used methods of information sharing. The information that books are shared among the society is wide and there is a part of the community which cannot read ordinary books. This information sharing task among the blind is done on a really small scale as they have the least concern in society relating to others.

A recipe book for the blind was brand new and first time in sri lanka and somehow, it was made into action.

Challenge

to remind the world about a particular part of the society and share the cooking experience with them and make blind citizens equalize with the rest of the society.

Insights

the united nations established world braille day (january 04) in 2019 to increase public awareness of the value of braille for enhancing inclusivity for blind and partially sighted people. There is a shortage of braille literature in sri lanka in almost all of the categories, especially those related to cooking and recipes.

How did it happen?

For the first time in sri lanka bairaha introduced a recipe braille book for blind people with 20 chicken recipes. The campaign was done specially for world reading month, to let the world know that reading is not only for the sighted but also for the blind. There were three categories under this campaign, braille book for fully blind, recipe

audiobook, and a large scale font for partially blind. The braille book, which was a main part of the campaign, was published and distributed among 18 schools and 5 libraries. The audiobook (https://bairaha.avant.lk/) was published on the internet, on social media, and on the Bairaha website. The users reported that the braille book has added a special value to their lives.

The campaign started with a teaser campaign, then there was a story-telling video during the launching of the bairaha braille recipe book. The video and the posts were shared among the viral pages and an online pr was also performed.

The campaign started with a teaser campaign, then there was a story-telling video during the launching of the Bairaha Braille Recipe Book.

The video and the posts were shared among the viral pages and an online pr was also performed.

Result

The judging panel's first recognized accomplishment was that the social media campaign reached 96,000 people in total. Additionally, during the campaign, it was able to record 97,000 video views in total and 53,842 post clicks from its social media platforms.

An additional 6,000 followers were seen on its primary social media profile. This was listed as the organization's second-highest accomplishment. Significantly, during the September literacy month, the Bairaha film received the highest views in a single day.

96K +

Total Reach

97K +

Video Views

53K +

Post Click

6K +

Additional Followers

• Appreciated by the social media

• Feedback on blind people on how successful the campaign is

• Suggestions for next level projects and campaigns 

• FMCG Asia Awards, being honored as the winner of the Environmental Social Governance Initiative of the Year in Sri Lanka for 2021. For More Details, visit www.ft.lk/...

The video  were shared among the viral pages and an online pr was also performed.


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