Teachers' dedication over providing their students with knowledge and making a better future for them should be appreciated. For that reason a special day is dedicated for teachers as a tribution for their service, there is a special day dedicated to them.

Concerning that matter, Rainco had planned a special gift for teachers.

Challenge

To make something new for Teacher’s Day and make it special and memorable for teachers around the country.

Insights

What is taught to children at an early age stays with them for the rest of their life. They'll apply what they've discovered to change society. Therefore, teachers play a major role in making the mindset of children in a way to make a wholesome change in the society. 

How did it happen?

Rainco had introduced a special gift for TEACHERS DAY, an umbrella, as a tribute to Teachers. As phase two of this campaign, a creative video was made with a heart touching story emphasizing the importance of teachers for one’s future. This video was shared as a viral video.

As phase 3 of the campaign several events have been planned, selecting some schools in rural areas. A Teachers Day tribution programmed and special gifts for the teachers as well for students have been dedicated during this program.